Like everything in life, your relationship to your business has a life cycle. By starting, buying or owning a business you have set yourself on a path, which is ultimately leading you toward an eventual exit.
The Time is Now As baby boomer business owners, we have seen more innovation and change than any other time in history and have succeeded in creating wealth beyond measure for future generations to launch from.
The Hard Facts Think about this…………… 50% of businesses transition from one owner to another, through an outside event forcing change, if you are unfortunate enough to be one of the 50%, then it is likely you have left some chips on the table and not achieved maximum value for your business.
There comes a time in every business owner’s life when they will need to exit their business. Unfortunately for many, the terms of their exit are dictated by an outside force.
A marketing strategy is a business’ overall game plan for reaching people and turning them into customers. The marketing strategy contains the company’s value proposition, key marketing messages and information on the target customer.