Welcome to Exit Strategist


Exit Strategist was born from the need to help people exit their business and attain their dreams of moving into a comfortable retirement.

With our skills and expertise in marketing, business planning, business coaching and succession planning, we will implement an effective business exit strategy plan to ensure a smooth transition into your new life.


We provide a range of business services to help you out of your business and into your new life.

Exit Strategies

exit strategy planning

An effective Exit Strategy lays out plans to ensure you get the maximum value for your business when you decide to exit.

Succession Planning

succession planning

A succession plan is executed when you intend passing on or selling some or all of your business to family or managers.

Business Valuations

business valuations

A business valuation is a process, made up of a set of procedures and parameters used to determine, within a range what a business is worth.


marketing plans

Successful businesses have a clear marketing strategy, that gives them purpose and makes everything they do more effective.


business plans

A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them.


business coaching

Business Coaching is a process that enables learning and development to occur, and performance to improve.


exit strategy

At Exit Strategist we listen more than talk.

We realise that selling a business can sometimes seem like an overwhelming task and if there are family members involved, an emotional one as well.

We strive to do what is best for you and your family and take all of the hard work out. We are calm negotiators and will guide you through the process with professionalism, understanding and expertise at every step.

  • We take the stress out of moving on from your business

  • We have years of proven experience and success

  • We listen to the needs of you and your family

  • We create effective business plans



I have been asked to provide a testimonial for Ross Peden of Exit Strategists (business exit planners).

I am very happy to provide such a testimony.

I have worked with Ross in concluding the sale of two medium sized businesses. In both cases, Ross’ efforts were pivotal to the successful settlement of the business sales.

Ross has many skills:-

  1. He is a good strategist and is able to identify the possible contentious issues, prior to contracts being formed which, in the cases I was involved with, added significantly to the outcome for the vendor.
  2. He is a calm, careful negotiator, who is able to get alongside purchasers’ representatives and ensure that due diligence is concluded promptly and accurately.
  3. He is good with spreadsheets and summarising information required during the process.
  4. Ross has an ability to get alongside vendors’ employees and get the most out of them during what can often be a trying process.

In short, I would have no hesitation in recommending Ross Peden as a consultant who can add value in preparing a business for sale and selling it.


I have come to know Ross Peden over the last two years in his role as Business Mentor for a large commercial client of our firm.

Ross’s business acumen and work ethic has set him apart from any competito1·s and other advisors and I believe he will build up a successful and profitable business.

Ross carried out the tasks assigned to him in a very capable manner as shown by his conscientious hard work and achievements to date. He has also been willing to assist others when required.

I have always found Ross to be most reliable and trustworthy with the highest integrity.

Ross has brought a strategic forward looking focus to the table and is an excellent communicator and negotiator and provides discussion and debate in a very constructive and positive manner.

I would have no hesitation in recommending Ross for any position or task which he wishes to apply himself to.