A marketing strategy is a business’ overall game plan for reaching people and turning them into customers.
We all know how important marketing is to our businesses but unfortunately many small businesses get caught up in the execution of day to day market warfare and do not take the time to actually measure their marketing performance and review their strategies…….. they simply forget the end goal or the big picture.
It is easy to confuse a marketing strategy with a marketing plan, and it is not altogether unusual to find the marketing strategy and the marketing plan fused together into a single document as they clearly feed off one another. The transition between the two can be a little blurry, a marketing strategy covers the big picture of what the business offers – the value proposition and related brand messaging. The marketing plan defines how the business will communicate these key messages to our customers – the platforms, the creative, the design, the timing, and so on.
The marketing process can seem like and overwhelming task if it’s not your area of expertise.
Let us help you build your marketing strategies and marketing plans to endure you get the best possible return on your marketing investment.